January 14, 2020

Insurate builds Marketing and with CMO and hire

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Insurate builds a leadership team with the addition of seasoned Marketing veteran James Robinson, a former senior executive at Airbnb, SolarCity and Amazon.

Seattle, Washington, November. 22, 2020 —  Insurate today announced that James Robinson has been appointed as Chief Marketing Officer. James has most recently served as Head of Global Marketing for Airbnb Pro Host.


James Robinson has been leading a deep dive into our exceptional customer base to understand the essence of what makes our Safe-Tier businesses tick. It represents a foundation for the evolution of the Insurate brand and the start of a significant commitment to driving awareness for our strategy of identifying and rewarding safer-than-average businesses with fair and modern work comp insurance


says Scott Weller, President at Insurate.

“I’m thrilled to join Insurate, especially at a time when equitable and fair coverage is critical to the well-being and success for industrial businesses and the families that support them,” said James Robinson. “I’m honored to join such a stellar team and contribute my experience to an already impressive start to rebuilding and reconceiving Workers’ Comp.”

James is an award-winning marketing and brand leader who has worked in executive roles creating digital experiences and building brands for over 20 years. James joined Airbnb in 2018 from Ladder, where he was Vice President of Marketing. His experience leading disruptors in media, finance, energy, travel and insurance companies including Mosaic, SolarCity and Amazon. He will start at Insurate in July, based in Seattle. James is the first Chief Marketing Officer for Insurate.

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About Insurate

Insurate is a leading insurance technology provider, wholesaler, and managing general agency that leverages data science to create new occupational insurance products for America’s industrial workforce.  Through data science and predictive analytics, Insurate identifies businesses that are statistically safer than average, and rewards safe businesses with access to new products and significant insurance savings.

PR Contact:
James Robinson
Richard Parke
SVP Supplier Services at Avetta.
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